000			01818nam a2200193 4500
020			_a9788126557509
082			_a658.848 KOT
100			_aKotabe, Masaaki,;Helsen, Kristiaan
245			_aInternational marketing
250			_a6th Ed.
260			_aNew Delhi _bWiley - India _c2015
300			_axxiv, 595 _b26 cm; pbk
500			_aGratis,Rs.789/-
505			_a• Globalization Imperative • Economic Environment • Financial Environment • Global Cultural Environment and Buying Behavior • Political and Legal Environment • Global Marketing Research • Global Segmentation and Positioning • Global Marketing Strategies • Global Market Entry Strategies • Global Product Policy Decisions • Global Product Policy Decisions • Global Pricing • Global Communication Strategies • Sales Management • Global Logistics and Distribution • Export and Import Management • Planning, Organization and Control of Global Marketing Operations • Marketing Strategies for Emerging Markets • Global Marketing and the Internet • Sustainable Marketing in the Global Marketplace
520			_aInternational Marketing 6e prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” Relevant to all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals.
650			_aMarketing _aExport marketing
856			_uhttp://www.wileyindia.com/catalogsearch/result/?q=9788126557509&x=0&y=0
942			_cBK
999			_c102836 _d102836