| 000 | 00916nam a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9789339204464 | ||
| 082 | _a658.848 CAT | ||
| 100 | _a Cateora,Philip R; Gilly, Mary C;Graham,John L. | ||
| 245 | _aInternational marketing | ||
| 250 | _a15 th Ed | ||
| 260 |
_aNew Delhi _bMc Graw Hill _c2015 |
||
| 300 |
_axxxiii, 622 p. _b28 cm ; Pbk |
||
| 500 | _aRs.735/- | ||
| 520 | _aInternational Marketing 15th Edition, authored by Philip R. Cateora, Mary C. Gilly and John L. Graham, is a bestselling book in its field and provides students with material that gives a good perspective of international markets. The book will help readers understand the cultural and environmental uniqueness of any nation or region. | ||
| 650 |
_aExport marketing _aInternational business enterprises _aIntercultural communication |
||
| 856 | _uhttp://www.mheducation.co.in/9789339204464-india-international-marketing | ||
| 942 | _cBK | ||
| 999 |
_c102855 _d102855 |
||