000			01217nam a2200205 4500
999			_c102867 _d102867
003			OSt
005			20211019165039.0
008			211019b ||||| |||| 00| 0 eng d
020			_a9789332568730 (pbk.)
040			_c0
082			_a338.04 HOL
100			_aHolt D.H
245			_aEntrepreneurship: new venture creation / _cDavid H. Holt
260			_aDelhi _bPearson _c2016
300			_axix, 553 p. _b24 cm
500			_aGratis
520			_aEntrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation, and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations, and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.
650			_aEntrepreneurial Development
942			_cBK _2ddc