000			00481nam a22001457a 4500
020			_a9789332542204
082			_a658.827 KEL
100			_aKeller, Kevin Lane,;Parameswaran, Ambi M G,; Jacob, Isaac
245			_aStrategic brand management : building, measuring and managing brand equity
250			_a4 th Ed.
260			_aNoida _bPearson Learning _c2015
300			_axxix, 586p. _b25 cm; Pbk
650			_aBrand name products _aManagement _aProduct management
942			_cBK
999			_c102905 _d102905