000 01256nam a22001697a 4500
020 _a9789339205256
082 _a 658.1511 HIL
100 _aHilton, Ronald W.; Platt, David E
245 _aManagerial accounting: creating value in a dynamic business environment
250 _a9 th Ed.
260 _aNew Delhi
_bMcGraw Hill
300 _a848 p.
_b28 cm ; Pbk
500 _aGratis
505 _aSection One: Introduction to Strategy Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies Corporate Strategy Decisions and Their Marketing Implications Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Understanding Market Opportunities Measuring Market Opportunities: Forecasting and Market Knowledge Targeting Attractive Market Segments Differentiation and Brand Positioning Section Three: Formulating Marketing Strategies Marketing Strategies for New Market Entries Strategies for Growth Markets Strategies for Mature and Declining Markets Marketing Strategies for the New Economy Section Four: Implementation and Control Organizing and Planning for Effective Implementation Measuring and Delivering Marketing Performance
650 _aManagement Accounting
942 _cBK
999 _c102911
_d102911