000 | 01256nam a22001697a 4500 | ||
---|---|---|---|
020 | _a9789339205256 | ||
082 | _a 658.1511 HIL | ||
100 | _aHilton, Ronald W.; Platt, David E | ||
245 | _aManagerial accounting: creating value in a dynamic business environment | ||
250 | _a9 th Ed. | ||
260 |
_aNew Delhi _bMcGraw Hill |
||
300 |
_a848 p. _b28 cm ; Pbk |
||
500 | _aGratis | ||
505 | _aSection One: Introduction to Strategy Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies Corporate Strategy Decisions and Their Marketing Implications Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Understanding Market Opportunities Measuring Market Opportunities: Forecasting and Market Knowledge Targeting Attractive Market Segments Differentiation and Brand Positioning Section Three: Formulating Marketing Strategies Marketing Strategies for New Market Entries Strategies for Growth Markets Strategies for Mature and Declining Markets Marketing Strategies for the New Economy Section Four: Implementation and Control Organizing and Planning for Effective Implementation Measuring and Delivering Marketing Performance | ||
650 | _aManagement Accounting | ||
942 | _cBK | ||
999 |
_c102911 _d102911 |