000 01542nam a22001817a 4500
020 _a978-8131758090
082 _a658.872 EVA
100 _aEvans, Liana Li
245 _aSocial media marketing : strategies for engaging in Facebook, Twitter & other social media
260 _aNew Delhi
_bPearson
_c2011
300 _aviii, 342 p
_b23 cm ; Pbk
500 _aGratis Rs. 729.00/-
505 _aPart I: The Basics of Social Media Part II: It's About Conversation Part III: Social Media from the Inside Out Part IV: It's Not About You Part V: How Social Media Fits into the Online Marketing Picture
520 _aUsing new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategythen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsand profit big from today's hottest new social media sites and platforms!
650 _aSocial media
_aOnline social networks
_aInternet marketing
_aViral marketing
856 _uhttp://www.pearsoned.co.in/web/books/9788131758090_Social-Media-Marketing_Liana-Li-Evans.aspx
942 _cBK
999 _c102954
_d102954