000 | 01542nam a22001817a 4500 | ||
---|---|---|---|
020 | _a978-8131758090 | ||
082 | _a658.872 EVA | ||
100 | _aEvans, Liana Li | ||
245 | _aSocial media marketing : strategies for engaging in Facebook, Twitter & other social media | ||
260 |
_aNew Delhi _bPearson _c2011 |
||
300 |
_aviii, 342 p _b23 cm ; Pbk |
||
500 | _aGratis Rs. 729.00/- | ||
505 | _aPart I: The Basics of Social Media Part II: It's About Conversation Part III: Social Media from the Inside Out Part IV: It's Not About You Part V: How Social Media Fits into the Online Marketing Picture | ||
520 | _aUsing new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategythen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsand profit big from today's hottest new social media sites and platforms! | ||
650 |
_aSocial media _aOnline social networks _aInternet marketing _aViral marketing |
||
856 | _uhttp://www.pearsoned.co.in/web/books/9788131758090_Social-Media-Marketing_Liana-Li-Evans.aspx | ||
942 | _cBK | ||
999 |
_c102954 _d102954 |