000			01476nam a22001937a 4500
020			_a978-9351509240
082			_a658.872 TUT
100			_aTuten, Tracy L & Solomon, Michael R
245			_aSocial media marketing
250			_a2 nd Ed.
260			_aNew Delhi _bSage _c2015
300			_a24 cm _bxix, 306 p.
500			_aGratis Rs.395/-
505			_aFOUNDATIONS OF SOCIAL MEDIA MARKETING THE FOUR ZONES OF SOCIAL MEDIA SOCIAL MEDIA DATA MANAGEMENT AND MEASUREMENT
520			_aeffectively demonstrates how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand’s marketing communications and harnessing social media data to yield customer insights. This book outlines the ‘Four Zones’ of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part of their strategic planning processes to achieve their core objectives. This second edition includes new examples of industry developments and academic research to help students remain current in their marketing studies.
650			_aInternet marketing _aSocial media _aOnline social networks _aInternet advertising _aSocial media--Economic aspects
856			_uhttps://in.sagepub.com/en-in/sas/social-media-marketing/book252254#description
942			_cBK
999			_c102959 _d102959