| 000 | 00985nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a978-9332555693 | ||
| 082 | _a658.83 MAL | ||
| 100 | _aMalhotra, Naresh K & Dash, Satyabusan | ||
| 245 | _aMarketing research : an applied orientation | ||
| 250 | _a7th Ed. | ||
| 260 |
_aDelhi _bPearson _c2017 |
||
| 300 |
_axxx, 968p. _bPbk |
||
| 500 | _aGratis Rs.750/- | ||
| 520 | _aMarketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs. | ||
| 650 |
_aMarketing research--Methodology _aMarketing research |
||
| 856 | _uhttp://www.pearsoned.co.in/web/books/9789332555693_Marketing-Research_Naresh-K-Malhotra.aspx | ||
| 942 | _cBK | ||
| 999 |
_c103122 _d103122 |
||