000 00989nam a2200169 4500
020 _a978-9332502048
082 _a658.8342 ADA
100 _aAdams, Paul, MSc.; Adams, Paul,
245 _aGrouped : how small groups of friends are the key to influence on the social web
260 _aNoida
_bPearson
_c2013
300 _aviii, 159 p.
_bPbk
500 _aGratis Rs.259/-
520 _aThis book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
650 _aOnline social networks
_aSmall groups
_aInterpersonal relations
_aBusiness--Marketing
856 _uhttp://www.pearsoned.co.in/web/books/9789332502048_Grouped-How-small-groups-of-friends-are-the-key-to-influence-on-the-social-web_Paul-Adams.aspx
942 _cBK
999 _c103128
_d103128