000			01700nam a2200169 4500
020			_a978-8120351882
082			_a006.312 EAG
100			_aEagle, Nathan; Greene, Kate.
245			_aReality mining : using big data to engineer a better World
260			_aNew Delhi _bPHI _c2016
300			_avi,199 p. _b22cm ; HB
500			_aRs.595/-
520			_aBig Data is made up of lots of little data: numbers entered into cell phones, addresses entered into GPS devices, visits to websites, online purchases, ATM transactions, and any other activity that leaves a digital trail. This book on Big Data cuts through the hype to explore the potential of Big Data. It shows the ways in which the analysis of Big Data can be used to improve human systems as varied as political polling and disease tracking, while considering user privacy. The authors describe Reality Mining at five different levels: the individual, the neighbourhood and organization, the city, the nation and the world. For each level, they first offer a non-technical explanation of data collection methods and then describe applications and systems that have been or could be built. Thus, making it understandable to everyone. Some examples are a mobile app that helps smokers quit smoking; a workplace “knowledge system”; the use of GPS, Wi-Fi, and mobile phone data to manage and predict traffic flows; and analysis of social media to track the spread of disease. Their argument being how Big Data, used respectfully and responsibly, can help people live better, healthier, and happier lives.
650			_aInformation Technology
856			_uhttps://www.phindia.com/Books/BookDetail/OTc4LTgxLTIwMy01MTg4LTI
942			_cBK
999			_c103153 _d103153