000 02880nam a22001937a 4500
020 _a978-1119298588
082 _a658.4033 LAU
100 _aLaursen, Gert H. N.; Thorlund, Jesper
245 _aBusiness analytics for managers : taking business intelligence beyond reporting
250 _a2nd Ed.,
260 _aUSA
_bWiley
_c2017
300 _axxiv,264 p.
_b23 cm ;Hard
500 _aAlpha/2413/20 Apr17/Rs.3406.59/-
505 _aChapter 1 The Business Analytics Model Chapter 2 Business Analytics at the Strategic Level Chapter 3 Development and Deployment of Information at the Functional Level Chapter 4 Business Analytics at the Analytical Level Chapter 5 Business Analytics at the Data Warehouse Level Chapter 6 The Company’s Collection of Source Data Chapter 7 Structuring of a Business Intelligence Competency Center Chapter 8 Assessment and Prioritization of BA Projects Chapter 9 Business Analytics in the Future
520 _ahe intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security.
650 _aBusiness intelligence
_aBusiness
_aBusiness Economics -- Statistics.
856 _uhttp://as.wiley.com/WileyCDA/WileyTitle/productCd-111929858X.html
942 _cBK
999 _c103169
_d103169