| 000 | 00883nam a2200145 4500 | ||
|---|---|---|---|
| 020 | _a- | ||
| 082 | _a658.8 BUS | ||
| 100 | _aBusiness World | ||
| 245 | _aMarketing white book 2016-17 | ||
| 260 |
_aDelhi _bBusiness World _c2017 |
||
| 300 |
_a296p. _b24cm ; Pbk |
||
| 500 | _aBookwell/341/Rs.499/- | ||
| 520 | _ahis handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace | ||
| 942 | _cBK | ||
| 999 |
_c103205 _d103205 |
||