| 000 | 01267nam a2200181 4500 | ||
|---|---|---|---|
| 020 | _a978-1259029004 | ||
| 082 | _a658.8 RIE | ||
| 100 | _aRies, Al; Trout, Jack | ||
| 245 | _aMarketing warfare | ||
| 250 | _a20th anniversary edition | ||
| 260 |
_aNew Delhi _bTata McGraw Hill _c2012 |
||
| 300 |
_a216p. _b20 cm;Pbk |
||
| 500 | _aGratis | ||
| 505 | _a 1. 2500 years of war 2. The principle of force 3. The superiority of the defense 4. The new era of competition 5. The nature of the battleground 6. The strategic square 7. Principles of defensive warfare 8. Principles of offensive warfare 9. Principles of flanking warfare 10. Principles of guerrilla warfare 11. The cola war 12. The beer war 13. The burger war— 14. The computer war 15. Strategy and tactics 16. The marketing general. | ||
| 520 | _aTwenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies. | ||
| 650 |
_aMarketing _aCompetition |
||
| 942 | _cBK | ||
| 999 |
_c103307 _d103307 |
||