000			01092nam a2200181 4500
020			_a978-0324545098
082			_a658.45 ORO
100			_aO'rourke, James S
245			_aBusiness communication casebook
250			_a2nd Edition
260			_aUSA _bCengage _c2007
300			_axv,361 _bPbk
500			_aGratis from PGP office
505			_a1. Branch Image and Identity 2. Crisis Management 3. Financial Services 4. International & Intercultural 5. Pharmaceutical 6. Transportation.
520			_aThis casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice
650			_aBusiness communication _aCorporations--Public relations _aIssue Management
942			_cBK
999			_c103313 _d103313