000			01973nam a22001697a 4500
020			_a978-9332557468
082			_a658.8342 SOL
100			_aSolomon, Michael R
245			_aConsumer behavior: buying, having and being
250			_a11th Ed.
260			_aNoida _bPearson _c2017
300			_axxii,582 p. _bPbk
500			_aGratis from the Publisher
520			_aConsumer Behavior is modeled to help MBA and undergraduate students understand this subject in its entirety. Despite being a textbook, the author, Michael R. Solomon, has carried out the discussion in a manner which has both professional and personal relevance to the reader, regardless of whetherhe or she is a student, teacher or businessperson. The present edition has been extensively revised and updated to capture the major trends and changes in marketing that impact the study of consumer behavior. This book goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people's social experiences. Highlights of the Edition. A reorganized table of contents with 12 chapters divided in three sections it starts with introducing the reader to the framework of consumer decision-making to diving deeper into micro influences such as perception and learning and culminating with examining the macro variables such as group dynamics and lifestyles. Six new end-of-chapter cases and six updated end-of-chapter cases. A strong focus on social media platforms and how they change consumer behavior. A new chapter titled 'Consumer and Social Well-Being' that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability and addiction. Significant coverage of major emerging topics including big data, the digital self, gamification and contextual influences on decision-making such as priming and nudging.
650			_aConsumer Behaviour _aMarket surveys _aConsumers--Attitudes
942			_cBK
999			_c103315 _d103315