000			01398nam a2200169 4500
020			_a978-1591395263
082			_a658.155 SIM
100			_aSimon, Hermann,; Bilstein, Frank F,; Luby, Frank
245			_aManage for profit: not for market share: a guide to greater profits in highly contested markets
260			_aBoston _bHarvard Business School Press _c2006
300			_a232 p. _bHard Bound
500			_aGratis received from our chairman IFMR- Mr. Sesasayee- 35$
520			_a In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counter argument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance
650			_aProfit | Profit - Case studies
700			_aIndustrial management - Case studies
942			_cBK
999			_c103372 _d103372