000			01316nam a2200169 4500
020			_a978-0241245408
082			_a658.406 DUR
100			_a Duarte, Nancy; Sanchez, Patti
245			_a Illuminate : ignite change through speeches, stories, ceremonies, and symbols
260			_aUK _bPortfolio Penguin _c2016
300			_a323p
500			_aRs.699/- Invoice No. BW/591 /2018-19
505			_aeaders move others forward -- Listen empathetically to light the path. Case study : IBM and market basket -- The torchbearer's toolkit. Case study : Starbucks -- Moment of inspiration. Case study : Interface -- Moment of decision. Case study : Rackspace -- Moment of bravery. Case study : civil rights -- Moment of endurance. Case study : charity: water -- Moment of reflection. Case study : Chick-fil-A -- Moment of disruption. Case study : Apple -- Confessions of a torchbearer. Case study : Duarte, Inc. -- The journey begins again.
520			_a 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.
650			_aOrganizational change--Management _aCommunication in management _aLeadership _aPersuasion (Rhetoric) _aBusiness communication
942			_cBK
999			_c103428 _d103428