000 00301nam a22001337a 4500
020 _a978-0749292121
082 _a658.8 OUP
100 _aOpen University
245 _aMarketing management
260 _aUK
_bOpen University
_c1999
300 _a95P
650 _aMarketing management
942 _cBK
999 _c103527
_d103527