000			01306nam a22001697a 4500
020			_a978-1138607354
082			_a658.816 NAG
100			_aNagle, Thomas T.; Hogan, John E
245			_aStrategy and tactics of pricing: a guide to growing more profitably
250			_a6
260			_aDelhi _bRoutledge _c2018
300			_axx,331p. _b24 cm ; Pbk
500			_aGratis
505			_aStrategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
650			_aPricing _aMarketing _aDecision making
942			_cBK
999			_c103628 _d103628