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| 008 | 070829s2008 nyua b 001 0 eng | ||
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| 042 | _alccopycat | ||
| 082 | 0 | 4 | _a658.872 BLA |
| 100 | 1 | _aBlattberg, Robert C., | |
| 245 | 1 | 0 |
_aDatabase marketing: analyzing and managing customers / _cRobert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
| 260 |
_aUSA : _bSpringer, _c2010. |
||
| 300 |
_axxiv, 871 p. ; _bill. ; _c22 cm. |
||
| 490 | 0 |
_aInternational series in quantitative marketing ; _v18 |
|
| 650 | 0 | _aDatabase marketing. | |
| 650 | 0 | _aConsumer profiling. | |
| 650 | 0 | 7 |
_aDirektmarketing. _2swd |
| 650 | 0 | 7 | _aDatenbank. |
| 700 | 1 | _aKim, Pyong-do, | |
| 700 | 1 | _aNeslin, Scott A., | |
| 942 |
_2ddc _cBK |
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_c104381 _d104381 |
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