000			02306cam a2200301 i 4500
999			_c104393 _d104393
001			17785512
005			20191015170202.0
008			130620s2013 nyua b 001 0 eng
020			_a9780262525671 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
082	0	0	_a745.20019 NOR
100	1		_aNorman, Donald A.
240	1	0	_aPsychology of everyday things
245	1	4	_aDesign of everyday things / _cDon Norman.
250			_aRevised and expanded edition.
264		1	_aLondon _bMIT Press _c[2013]
300			_axviii, 347 pages : _billustrations ; _c22 cm
504			_aIncludes bibliographical references (pages 321-330) and index. TB1056/14 GBP14.95
520			_a"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "-- _cProvided by publisher.
650		0	_aIndustrial design _xPsychological aspects.
650		0	_aHuman engineering.
650		7	_aBUSINESS & ECONOMICS / Industries / Retailing. _2bisacsh
650		7	_aPSYCHOLOGY / Applied Psychology.
650		7	_aDESIGN / Product.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK