000			02928cam a2200361 i 4500
001			18008812
005			20220303114826.0
008			140115s2014 flua b 001 0 eng
020			_a9781138494206 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
082	0	0	_a658.4012 KUD
100			_aKudyba, Stephan
245	0	0	_aBig data, mining, and analytics: components of strategic decision making / _cStephan Kudyba ; foreword by Thomas H. Davenport.
260			_aBoca Raton :London _bTaylor & Francis,; CRC Press _c[2014]
300			_axv, 305 pages : _billustrations (some color) ; _c22 cm
500			_aTBH SINV00482/218 Rs.1295/-
504			_aIncludes bibliographical references and index.
520			_a"Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity. As this book describes, the potential of big data is enabled by ubiquitous computing and data gathering devices; sensors and microprocessors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet--which leads to another vast data source. When all these bits are combined with those from other media--wireless and wired telephony, cable, satellite, and so forth--the future of data appears even bigger. The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context"-- _cProvided by publisher.
650		0	_aStrategic planning _xData processing.
650		0	_aData mining.
650		0	_aBig data.
650		0	_aBusiness planning
650		0	_aWebometrics.
650		0	_aData loggers.
650		7	_aCOMPUTERS / Database Management / General. _2bisacsh
650		7	_aCOMPUTERS / Database Management / Data Mining.
650		7	_aCOMPUTERS / Information Technology.
700	1		_aKudyba, Stephan, _d1963-
856	4	2	_3Cover image _uhttp://images.tandf.co.uk/common/jackets/websmall/978146656/9781466568709.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c104924 _d104924