000			01602cam a22002778i 4500
999			_c105011 _d105011
001			19914622
005			20200104110619.0
008			170818s2018 nyu b 001 0 eng
020			_a9781138060586 (pbk. : alk. paper)
040			_aDLC _beng _erda _cDLC
042			_apcc
043			_ae-gx---
082	0	0	_a320.943014 OSH
100	1		_aO'Shaughnessy, Nicholas J., _d1954- _eauthor.
245	1	0	_aMarketing the third reich : _bpersuasion, packaging and propaganda / _cNicholas O'Shaughnessy.
264		1	_aNew York : _bRoutledge, _c2018.
300			_axiii, 290 pages, 23 cm
500			_aTBH/SINV/00482/100 GBP 30.99
504			_aIncludes bibliographical references and index.
505	0		_aWas there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?.
650		0	_aNazi propaganda.
650		0	_aNational socialism _zGermany _xHistory.
650		0	_aTotalitarianism and art
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK