000			02149cam a2200337 a 4500
999			_c105305 _d105305
001			14906090
005			20200130143440.0
008			070627r20071957nyu b 000 0 eng
015			_aGBA751567 _2bnb
020			_a9780978843106
020			_a097884310X
035			_a(OCoLC)ocn144221662
035			_a(OCoLC)144221662
040			_aDLC _cDLC _dYDX _dBTCTA _dBAKER _dUKM _dYDXCP _dCRH _dDLC
082	0	0	_a659.1019 PAC
100	1		_aPackard, Vance, _d1914-1996.
245	1	4	_aHidden persuaders / _cVance Packard ; with an introduction by Mark Crispin Miller.
260			_aBrooklyn, N.Y. : _bIg Pub., _cc2007.
300			_a240 p. ; _c21 cm.
500			_aRs.1200/- TB 1990/2 Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
504			_aIncludes bibliographical references (p. 26-27).
505	0		_a1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
650		0	_aAdvertising _xPsychological aspects.
650		0	_aConsumers _xPsychology.
650		0	_aAdvertising, Political.
650		0	_aPropaganda.
650		0	_aControl (Psychology)
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0721/2007027043.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK