| 000 | 01213cam a22002655i 4500 | ||
|---|---|---|---|
| 999 |
_c105332 _d105332 |
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| 001 | 18722481 | ||
| 005 | 20200130195702.0 | ||
| 008 | 150730r20152013enk b 001 0 eng | ||
| 020 | _a9781137467591 (pbk.) | ||
| 020 | _a1137467592 (pbk.) | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
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| 082 | _a658.827 KUM | ||
| 100 | 1 |
_aKumar, Nirmalya, _eauthor. |
|
| 245 | 1 | 0 |
_aBrand breakout : _bhow emerging market brands will go global / _cNirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US. |
| 264 | 1 |
_aHoundsmills, Basingstoke, Hampshire : _bPalgrave Macmillan, _c2015. |
|
| 300 |
_axx, 256 pages : _billustrations ; _c23 cm. |
||
| 500 | _aRs.950/- Archie books IN-311 Originally published: 2013. | ||
| 500 | _a"Anyone with more than a passing interest in how global brands develop should take note"--Cover. | ||
| 500 |
_aMinimal Level Cataloging Plus. _5DLC |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBrand name products _zDeveloping countries. |
|
| 906 |
_a7 _bcbc _corignew _d4 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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