000 00888cam a22002658i 4500
999 _c105334
_d105334
001 18770607
005 20200131142058.0
008 150903s2016 enk b 001 0 eng
020 _a9781138913639 (pbk.)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
082 0 0 _a700.688 KOL
100 1 _aKolb, Bonita M.,
_eauthor.
245 1 0 _aMarketing strategy for the creative and cultural industries /
_cBonita M. Kolb.
264 1 _aNewYork, NY :
_bRoutledge,
_c2016.
300 _axiii, 246 pages, 23 cm.
490 0 _aMastering management in the creative and cultural industries
500 _aRs.3743/- Amazon.in IN-832/1
504 _aIncludes bibliographical references and index.
650 0 _aArts
650 0 _aPerforming arts
_xMarketing.
650 0 _aCultural industries
_xManagement.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK