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999			_c105637 _d105637
001			18925978
005			20200225130424.0
008			160105r20082007nyu b 001 0 eng d
020			_a9781400064281
020			_a1400064287
035			_a(OCoLC)ocn277046059
040			_aSGB _beng _cSGB _dDKU _dUUA _dGUL _dOCLCQ _dIAI _dOCLCA _dGTA _dOCLCF _dTLE _dTTU _dRCT _dDLC
042			_alccopycat
082	0	4	_a302.13 HEA
100	1		_aHeath, Chip.
245	1	0	_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath.
250			_a2008 Random House hardcover edition
260			_aNew York : _bRandom House, _c2007
300			_a291 p. ; _c21 cm.
500			_aGratis "Published in slightly different form in 2007"--T.p. verso.
504			_aIncludes bibliographical references (p. [291]-308) and index.
505	0	0	_tIntroduction: What sticks? -- _tSimple -- _tUnexpected -- _tConcrete -- _tCredible -- _tEmotional -- _tStories -- _gEpilogue: _tWhat sticks -- Sticky advice.
520			_aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650		0	_aSocial psychology.
650		0	_aContagion (Social psychology)
650		0	_aContext effects (Psychology)
650		7	_aContagion (Social psychology) _2fast _0(OCoLC)fst00876512
650		7	_aContext effects (Psychology) _2fast _0(OCoLC)fst00876662
650		7	_aSocial psychology. _2fast _0(OCoLC)fst01122816
700	1		_aHeath, Dan, _d1973-
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/fy0711/2006046467.html
906			_a0 _bibc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK