000			03156cam a2200349 i 4500
999			_c106411 _d106411
001			19247517
003			OSt
005			20200915165231.0
008			160825s2016 nyu b 001 0 eng
010			_a 2016028425
020			_a9781610396660 (hardcover)
040			_aDLC _beng _c, _erda
042			_apcc
082	0	0	_a658.40355 WEB
100	1		_aWebb, Amy, _d1974- _eauthor.
245	1	4	_aSignals are talking : _bwhy today's fringe is tomorrow's mainstream / _cAmy Webb.
250			_aFirst edition.
264		1	_aNew York : _bPublicAffairs, _c[2016]
300			_aviii, 322 pages ; _c25 cm ; Hard Bound
336			_atext
500			_aGratis US$ 27.99/-
504			_aIncludes bibliographical references (pages 293-310) and index.
505	0		_aIntroduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future.
520			_aAmy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream-that have long-term consequence for tomorrow. With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things-affect us personally' How will it impact our businesses and workplaces' How will it eventually change the way we live, work, play, and think-and how should we prepare for it now' Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come-challenging us to create our own preferred futures.
650		0	_aBusiness forecasting.
650		0	_aStrategic planning.
650		0	_aTechnological innovations.
776	0	8	_iOnline version: _aWebb, Amy, 1974- author. _tSignals are talking _bFirst edition. _dNew York : PublicAffairs, [2016] _z9781610396677 _w(DLC) 2016039541
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK