| 000 | 01645nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c106540 _d106540 |
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| 005 | 20201001154639.0 | ||
| 008 | 201001b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781350167520 (Pbk.) | ||
| 040 | _c. | ||
| 082 |
_223 _a741.6 LEO |
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| 100 | _a Leonard, Neil (Graphic designer); Ambrose, Gavin. | ||
| 245 |
_aDesign research : _binvestigation for successful creative solutions / _cNeil Leonard & Gavin Ambrose |
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| 260 |
_aNew York : _bBloomsbury, _c2012. |
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| 300 |
_a192 pages, _c23 cm. |
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| 500 | _aGBP. 22.99/- | ||
| 505 | _aContentsIntroductionChapter 1: The basics of researchWhy research?Getting startedPrimary, secondary and tertiaryKey terminologyStudio interview - Emily HaleActivity - Approaching researchChapter 2: Understanding contextAudience and social contextsDesign contextsTheoretical underpinningStudio interview - Andrew HusseyActivity - ConventionChapter 3: Planning your workThe briefAudienceSources and credibilityRecording and documentingStudio interview - Brian ReaActivity - AudienceChapter 4: Conducting researchAudience researchMarket researchField-based researchProcess-based researchStudio interview - Jane TrustramActivity - Product and customerChapter 5: Using your findingsUnderstanding your findingsResponding to your findingsStudio interview - UnderwareActivity - ClassificationChapter 6: Presenting your findingsPresenting researchCompleting the jobStudio interview - Tanner ChristensenActivity - Presenting statisticsConclusionContactsBibliographyIndexAcknowledgementsWorking with ethics | ||
| 650 |
_2Commercial art _aGraphic arts _vGraphic design (Typography) _xDesign--Research |
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| 942 |
_2ddc _cBK |
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