| 000 | 02364cam a22002658i 4500 | ||
|---|---|---|---|
| 999 |
_c109755 _d109755 |
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| 001 | 21928224 | ||
| 005 | 20210902154737.0 | ||
| 008 | 210305s2021 ii b 001 0 eng | ||
| 020 | _a9789353887681(paperback) | ||
| 040 |
_aDLC _beng _erda _cDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 | _a658.872 KUM |
| 100 | 1 |
_aKumar, Dinesh _c(Professor of marketing), _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing in the digital age / _cDinesh Kumar. |
| 260 |
_aNew Delhi, India ; _bSAGE Texts, _c[2021] |
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| 300 | _axxx, 342 pages, 24 cm | ||
| 500 | _aGratis Rs.595/- | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aTraditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing. | |
| 520 |
_a"This textbook describes how digital methods can enhance marketing experience going beyond cliched metrics of likes and shares in digital marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital tools. A path-breaking textbook for students who wish to understand marketing in a rapidly changing environment, this book offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship building. Key Features: Offers conceptual clarity and refreshing treatment of use of digital tools in marketing; Encourages the readers to adopt a critical approach to standard aspects of marketing and traditional notions of use of the digital in businesses; Each chapter comes with a plethora of exhibits and case studies, from India and abroad Rich pedagogical features to aid teaching-learning in the classroom - learning objectives, chapter-end summary, glossary terms, concept-review and critical thinking questions, ideas for projects and group assignments, and much more"-- _cProvided by publisher. |
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| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aMarketing. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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