| 000 | 02203cam a22003377i 4500 | ||
|---|---|---|---|
| 001 | 20920871 | ||
| 005 | 20220223182114.0 | ||
| 008 | 190408r20182017nyua b 001 0 eng | ||
| 020 | _a9781847960870 (hbk.) | ||
| 035 | _a(OCoLC)on1017737884 | ||
| 040 |
_aJAI _beng _cJAI _erda _dJAI _dDAD _dVKC _dZLM _dDAD _dCPL _dFM0 _dUAP _dYDX _dBTCTA _dBDX _dNGP _dOCJ _dJNE _dZVR _dKCP _dIUL _dWSD _dFLWMD _dGDK _dFBR _dWDB _dGSU _dWKM _dIBI _dIAD _dCLE _dGZN _dORK _dLE# _dNMW _dZQC _dLCX _dGZN _dQQ3 _dMNU _dIGA _dCOO _dNZAUC _dOCLCF _dUOK _dCREBL _dOCLCQ _dFQG _dSPP _dOL3 _dGUA _dMZ5 _dNAM _dTWJ _dIC7 _dXIM _dAJB _dKBC _dJYJ _dYXV _dK6U _dCN4X3 _dCNCEN _dKNM _dIDB _dFJD _dH4N _dT3V _dYU6 _dUBC _dWYG _dH9Z _dTSC _dVVB _dUWO _dHV6 _dFAF _dC6I _dVHP _dOCLCQ _dROB _dIBE _dOKX _dWJT _dIBA _dFIC _dOKX _dLMR _dIAK _dDLC |
||
| 082 | 0 | 4 | _a659.144 YOU |
| 100 | 1 | _aYoung, Miles | |
| 245 | 1 | 0 |
_aOgilvy on advertising in the digital age / _cMiles Young |
| 246 | 3 | 0 | _aAdvertising in the digital age |
| 260 |
_aLondon _bGoodman _c2017 |
||
| 300 |
_a288 pages _billustrations (some color) _c26 cm |
||
| 500 | _aShanti Books 8459/01 GBP 30.00 | ||
| 520 | _a"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."--Publisher's website. | ||
| 650 | 0 | _aInternet advertising. | |
| 650 | 0 |
_aAdvertising _xHistory. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xAdvertising & Promotion. _2bisacsh |
|
| 650 | 7 |
_aDESIGN _xGraphic Arts _xAdvertising. _2bisacsh |
|
| 650 | 7 |
_aAdvertising. _2fast _0(OCoLC)fst00797511 |
|
| 650 | 7 |
_aInternet advertising. _2fast _0(OCoLC)fst00977220 |
|
| 655 | 4 | _aNonfiction. | |
| 655 | 7 |
_aHistory. _2fast _0(OCoLC)fst01411628 |
|
| 700 | 1 | _aOgilvy, David, | |
| 710 | 2 | _aOgilvy & Mather, | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c112535 _d112535 |
||