| 000 | 00783cam a22002538i 4500 | ||
|---|---|---|---|
| 001 | 18948468 | ||
| 005 | 20221127121716.0 | ||
| 008 | 160127s2016 nju 001 0 eng | ||
| 020 | _a9789332587687 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 082 | _a658.804 LOV | ||
| 100 | 1 | _aLovelock, Christopher | |
| 245 | 1 | 0 |
_aServices marketing: people, technology, strategy / _cJochen Wirtz, Christopher Lovelock and Jayanta Chatterjee |
| 250 | _aEighth edition. | ||
| 260 |
_aNoida _bPearson _c2018 |
||
| 300 | _axxii, 817 pages, 29 cm | ||
| 500 | _aGratis | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 | 1 | _aWirtz, Jochen, | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c115114 _d115114 |
||