| 000 | 00833cam a22002658i 4500 | ||
|---|---|---|---|
| 001 | 22013833 | ||
| 005 | 20230819223153.0 | ||
| 008 | 210428s2022 enk b 001 0 eng | ||
| 020 | _a9780367819798 (pbk.) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 082 | 0 | 0 | _a658.83 VER |
| 100 | 1 | _aVerhoef, Peter C. | |
| 245 | 1 | 0 |
_aCreating value with data analytics in marketing: mastering data science / _cPeter C. Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon _bRoutledge _c2022 |
||
| 300 |
_axxii, 314 pages, _c25 cm. |
||
| 500 | _aGratis | ||
| 650 | 0 | _aConsumer profiling. | |
| 650 | 0 | _aBig data. | |
| 650 | 0 |
_aMarketing _xData processing. |
|
| 700 | 1 |
_aKooge, Edwin, _eauthor. |
|
| 700 | 1 |
_aWalk, Natasha, _eauthor. |
|
| 700 | 1 |
_aWieringa, Jaap E., _eauthor. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c117424 _d117424 |
||