| 000 | 00946cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 19450415 | ||
| 005 | 20230819225109.0 | ||
| 008 | 170113s2018 nyua b 001 0 eng | ||
| 020 | _a9789353160777 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLCc |
||
| 082 | 0 | 0 | _a658.804 ZEI |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing: integrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit |
| 250 | _a7th ed. | ||
| 260 |
_aChennai _bMcGraw-Hill Education, _c2023 |
||
| 300 |
_axxvi, 582 pages, _billustrations ; _c25 cm. |
||
| 500 | _aGratis | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / Multilevel. _2bisacsh |
|
| 700 | 1 |
_aBitner, Mary Jo, _eauthor. |
|
| 700 | 1 |
_aPandit, Ajay _eauthor. |
|
| 700 | 1 |
_aGremler, Dwayne D. _eauthor. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c117426 _d117426 |
||