| 000 | 00651cam a22002298i 4500 | ||
|---|---|---|---|
| 001 | 19783984 | ||
| 005 | 20230828161911.0 | ||
| 008 | 170713s2017 nju b 001 0 eng | ||
| 020 | _a9789354243387 (pbk.) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 082 | 0 | 0 | _a658.8 AAK |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker and Christine Moorman |
| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi _bWiley India _c2023 |
||
| 300 |
_axvi, 309 pages, _c28 cm. |
||
| 500 | _aGratis | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 |
_aMoorman, Christine _eauthor. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c117468 _d117468 |
||