| 000 | 00773cam a22002294a 4500 | ||
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| 001 | 2630439 | ||
| 005 | 20230915215621.0 | ||
| 008 | 990311s1999 maua b 001 0 eng | ||
| 020 | _a9780750686334 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 | _a658.812 GUM |
| 100 | 1 | _aGummesson, Evert | |
| 245 | 1 | 0 |
_aTotal relationship marketing / _cEvert Gummesson |
| 246 | _aTotal relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy | ||
| 250 | _a3rd ed. | ||
| 260 |
_aLondon _bRoutledge _c2012 |
||
| 300 |
_axiv, 376 p, _bill. ; _c25 cm. |
||
| 500 | _aAtlantic 3012893/01 £ 48.99 | ||
| 650 | 0 |
_aRelationship marketing. _yMarketing--Management |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c117549 _d117549 |
||