| 000 | 00821cam a22002538i 4500 | ||
|---|---|---|---|
| 001 | 22354972 | ||
| 005 | 20240118212033.0 | ||
| 008 | 211217s2022 nyu b 001 0 eng | ||
| 020 | _a9789356400634 (pbk.) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 082 | 0 | 0 | _a658.83 PAL |
| 100 | 1 | _aPalmatier, Robert W. | |
| 245 | 1 | 0 |
_aMarketing analytics: based on first principles / _cRobert W. Palmatier, Frank Germann and J. Andrew Petersen |
| 260 |
_aBloomsbury _bNew Delhi _c2022 |
||
| 300 |
_axxxii, 399 pages, _c25 cm. |
||
| 500 | _aAtlantic 3013283/01 Rs.899/- | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xStatistical methods. |
|
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aDecision making. | |
| 700 | 1 |
_aGermann, Frank, _eauthor. |
|
| 700 | 1 |
_aPetersen, J. Andrew, _eauthor. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c118159 _d118159 |
||