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082 _a658.800285 MIL
100 1 _aMiller, Thomas W.
245 1 0 _aMarketing data science: modeling techniques in predictive analytics with R and Python /
_cThomas W. Miller
246 3 _aModeling techniques in predictive analytics with R and Python
260 _aNoida
_bPearson
_c2023
300 _axviii, 458 pages :
_c24 cm.
500 _aPearson 809060751/127 Rs.745/-
650 0 _aMarketing
_xData processing.
650 0 _aR (Computer program language)
650 0 _aPython (Computer program language)
650 0 _aData mining.
650 7 _aData mining.
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650 7 _aMarketing
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650 7 _aPython (Computer program language)
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650 7 _aR (Computer program language)
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650 1 7 _aMarketing.
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