000 00566cam a2200193 a 4500
001 1634233
005 20240416182837.0
008 960401s1997 nyu b 000 0 eng
020 _a9780446672313 (pbk.)
040 _aDLC
_cDLC
_dDLC
082 0 0 _a658.8 BEC
100 1 _aBeckwith, Harry
245 1 0 _aSelling the invisible: a field guide to modern marketing /
_cHarry Beckwith
260 _aNew York
_bGrand Central
_c2022
300 _axxii, 247 p.
_c20 cm.
500 _aTB4578/01 $ 18.00
650 0 _aService industries
_xMarketing.
942 _2ddc
_cBK
999 _c118866
_d118866