000 01004cam a22002538i 4500
001 22421994
005 20240529135521.0
008 220214s2022 nyu b 001 0 eng
020 _a9789354358159 (pbk.)
040 _aDLC
_beng
_erda
_cDLC
082 0 0 _a659.1 HAY
100 1 _aHaynes, Douglas E.
245 1 4 _aEmergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality /
_cDouglas E. Haynes
246 _aThe emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality
246 _aEmergence of brand-name capitalism in late colonial India
260 _aNew York,
_bBloomsbury Academic,
_c2023
300 _axvi, 306 pages ;
_c24 cm.
440 _aCritical perspectives in south asian history
500 _aShanti Books 120/14 Rs.999/-
650 0 _aAdvertising
_xBrand name products
_zIndia.
650 0 _aConsumer behavior
_zIndia.
650 0 _aMiddle class
_zIndia.
942 _2ddc
_cBK
999 _c119219
_d119219