| 000 | 00799cam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20240618152440.0 | ||
| 008 | 120227s2012 enka b 001 0 eng | ||
| 020 | _a9780749464912 (hbk.) | ||
| 040 | _cKrea | ||
| 082 | 0 | 0 | _a658.8 KAP |
| 100 | 1 | _aKapferer J N | |
| 245 | 1 | 4 |
_aLuxury strategy:break the rules of marketing to build luxury brands / _cJean-Noel Kapferer and Vincent Bastien. |
| 246 | _aThe luxury strategy:break the rules of marketing to build luxury brands / | ||
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _bKogan Page, _c2012. |
||
| 300 |
_axi, 395 pages, _c25 cm. |
||
| 504 | _aShanti Books 180/2 $51.99 | ||
| 650 | 0 |
_aLuxuries _xMarketing. |
|
| 650 | 0 | _aLuxury goods industry. | |
| 650 | 0 | _aProduct management. | |
| 700 | 1 |
_aBastien, Vincent. _eauthor |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c119421 _d119421 |
||