| 000 | 00688cam a2200217 i 4500 | ||
|---|---|---|---|
| 001 | 18300376 | ||
| 005 | 20240705100524.0 | ||
| 008 | 140912s2015 nyua 001 0 eng | ||
| 020 | _a9780415716116 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 082 | 0 | 0 | _a302.230688 ZEI |
| 100 | 1 | _aZeiser, Anne | |
| 245 | 1 | 0 |
_aTransmedia marketing: from film and TV to games and digital media / _cAnne Zeiser |
| 260 |
_aNew York, _bFocal Press, _c2015 |
||
| 300 |
_axvii, 450 pages : _c24 cm. |
||
| 500 | _aAtlantic 3013855/05 £ 39.99 | ||
| 650 | 0 |
_aMass media _xMarketing. |
|
| 650 | 0 |
_aDigital media _xMarketing. |
|
| 650 | 0 |
_aMarketing _xTechnological innovations. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c119699 _d119699 |
||