| 000 | 00706cam a22002054a 4500 | ||
|---|---|---|---|
| 001 | 13487791 | ||
| 005 | 20240729105711.0 | ||
| 008 | 040211s2004 maua b 001 0 eng | ||
| 020 | _a9781578517749 (hbk.) | ||
| 040 |
_aDLC _cDLC _dC#P _dDLC |
||
| 082 | 0 | 0 | _a658.827 HOL |
| 100 | 1 | _aHolt, Douglas B. | |
| 245 | 1 | 0 |
_aHow brands become icons: the principles of cultural branding / _cDouglas B. Holt. |
| 260 |
_aBoston, Mass. _bHarvard Business School Press, _c2004. |
||
| 300 |
_axiii, 265 pages, _bill. ; _c24 cm. |
||
| 440 | _aHarvard Business Review Press | ||
| 500 | _aRs.2999/- TB1018 | ||
| 650 | 0 |
_aBrand name products. _xBranding (Marketing) _yBusiness names. _zPopular culture. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c120090 _d120090 |
||