| 000 | 00702cam a22002055i 4500 | ||
|---|---|---|---|
| 001 | 21450132 | ||
| 005 | 20240810114355.0 | ||
| 008 | 200228s2020 cau 000 0 eng | ||
| 020 | _a9789353883928 (pbk.) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 082 | _a659.1 KUM | ||
| 100 | 1 | _aKumar, S. Ramesh | |
| 245 | 1 | 0 |
_aAdvertising, brands and consumer behaviour: the Indian context / _cS. Ramesh Kumar and Anup Krishnamurthy |
| 260 |
_aNew Delhi, _bSage/Texts, _c2020 |
||
| 300 |
_axiv, 266 p. ; _c25 cm. |
||
| 500 | _aAtlantic 3014020/05 Rs.550/- | ||
| 650 |
_aAdvertising - India _xBrands and branding-India _yConsumer Behaviour-India |
||
| 700 | 1 |
_aKrishnamurthy, Anup, _eauthor. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c120335 _d120335 |
||