| 000 | 00849cam a22002535i 4500 | ||
|---|---|---|---|
| 005 | 20240910115145.0 | ||
| 008 | 170424s2017 gw |||| o |||| 0|eng | ||
| 020 | _a9783658401887 (pbk.) | ||
| 040 | _cKrea | ||
| 082 | 0 | 4 | _a658.8 BUR |
| 100 | 1 | _aBurmann, Christoph. | |
| 245 | 1 | 0 |
_aIdentity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling / _cby Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. |
| 250 | _a2nd ed. | ||
| 260 |
_aWiesbaden : _bSpringer Gabler, _c2017. |
||
| 300 |
_axi, 314 p. ; _c24 cm. |
||
| 500 | _a£36.99 Atlantic 1177798/2 | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aRiley, Nicola-Maria, | |
| 700 | 1 | _aHalaszovich, Tilo, | |
| 700 | 1 | _aSchade, Michael, | |
| 700 | 1 | _aKlein, Kristina. | |
| 700 | 1 | _aPiehler, Rico. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c120907 _d120907 |
||