000 | 00651cam a2200181 i 4500 | ||
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005 | 20240916130902.0 | ||
008 | 230705t20232023vraa b 000 0 eng | ||
020 | _a9780190340902 (hbk.) | ||
040 |
_aDLC _beng _erda _cKrea |
||
082 | _a658.827 ROM | ||
100 | 1 | _aRomaniuk, Jenni, | |
245 | 1 | 0 |
_aBetter brand health: measures and metrics for a how brands grow world / _cJenni Romaniuk. |
260 |
_aDocklands, Victoria : _bOxford University Press, _c2023. |
||
300 |
_axiv, 229 p. : _billustrations ; _c23 cm. |
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500 | _a£20.99 Atlantic 1178162/2 | ||
650 | 0 |
_aBranding (Marketing) _xPublic opinion. _yPerformance standards. |
|
942 |
_2ddc _cBK |
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999 |
_c121044 _d121044 |