000 00651cam a2200181 i 4500
005 20240916130902.0
008 230705t20232023vraa b 000 0 eng
020 _a9780190340902 (hbk.)
040 _aDLC
_beng
_erda
_cKrea
082 _a658.827 ROM
100 1 _aRomaniuk, Jenni,
245 1 0 _aBetter brand health: measures and metrics for a how brands grow world /
_cJenni Romaniuk.
260 _aDocklands, Victoria :
_bOxford University Press,
_c2023.
300 _axiv, 229 p. :
_billustrations ;
_c23 cm.
500 _a£20.99 Atlantic 1178162/2
650 0 _aBranding (Marketing)
_xPublic opinion.
_yPerformance standards.
942 _2ddc
_cBK
999 _c121044
_d121044