| 000 | 00593pam a22001814a 4500 | ||
|---|---|---|---|
| 005 | 20240929143103.0 | ||
| 008 | 100727s2010 enka b 000 0 eng | ||
| 020 | _a9780195573565 (hbk.) | ||
| 040 | _cKrea | ||
| 082 | 0 | 4 | _a658.83 SHA |
| 100 | 1 | _aSharp, Byron. | |
| 245 | 1 | 0 |
_aHow brands grow: what marketers don't know / _cByron Sharp and the researchers of the Ehrenberg-Bass Institute. |
| 260 |
_aAustralia : _bOxford University Press, _c2010. |
||
| 300 |
_axvii, 228 p. : _bill. ; _c23 cm. |
||
| 500 | _a£24.99 Atlantic 1178598 | ||
| 650 | 0 | _aBranding (Marketing) | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c121262 _d121262 |
||