000 00417nam a22001457a 4500
005 20250109131402.0
008 250109b |||||||| |||| 00| 0 eng d
022 _a0972-9097
040 _cKrea
245 _aThe IUP journal of brand management
246 _aThe IUP journal of accounting research and audit practices
260 _aHyderabad
_bIUP Publications
650 _aBrand management
942 _2ddc
_cCR
_s1
999 _c122543
_d122543