| 000 | 00902cam a22002658i 4500 | ||
|---|---|---|---|
| 001 | 22082212 | ||
| 005 | 20250121232635.0 | ||
| 008 | 210614s2021 si 001 0 eng c | ||
| 020 | _a9781119741312 (hbk.) | ||
| 040 |
_aWaSeSS/DLC _beng _erda _cDLC |
||
| 082 | 0 | 0 | _a658.8 SOM |
| 100 | 1 | _aSom, Ashok | |
| 245 | 1 | 4 |
_aRoad to luxury: the new frontiers in luxury brand management / _cAshok Som and Christian Blanckaert |
| 246 | _aThe Road to luxury: the new frontiers in luxury brand management | ||
| 250 | _a2nd edition. | ||
| 260 |
_aSingapore, _bWiley, _c2021 |
||
| 300 |
_axix, 492 p. ; _c24 cm. |
||
| 650 | 0 |
_aLuxuries _xMarketing. |
|
| 650 | 0 | _aLuxury goods industry. | |
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aBlanckaert, Christian _eauthor. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c122601 _d122601 |
||