| 000 | 00553nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20250122121027.0 | ||
| 008 | 250122b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780199464852 (pbk.) | ||
| 040 | _cKrea | ||
| 082 | _a658.802 DUT | ||
| 100 | _aDutta, Kirti, | ||
| 245 |
_aIntegrated marketing communications / _cKirti Dutta. |
||
| 260 |
_aNew Delhi : _bOxford University Press, _c2023. |
||
| 300 |
_axix, 489 p. : _billustrations ; _c24 cm. |
||
| 650 | _aCommunication in marketing. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c122615 _d122615 |
||